Why I started NeuroPalma and why I am now relaunching…

Trying to launch something of your own in a time of positioning, AI, and where exaggeration has almost become the norm is not easy and sure not intuitive….

When I first came to Mallorca, I worked at a private hospital on the island. It was a fantastic opportunity, and I learned a great deal. I still feel deeply grateful for that chance. At the same time, it was a major adjustment. I came from the Swedish public healthcare system, where I had spent my entire career, and suddenly found myself in a system that operated in a completely different way.

In Sweden, doctors always carry an awareness that resources are limited. You try to do what is best for the individual patient, while also considering the bigger picture and have to evolve an almost utliaristic approach considering how you create the greatest health on gruop-level considering the money the system has to play with. This balance influences many decisions, often without us even being fully aware of it.

In an insurance-based healthcare system, things work differently. Investigations and hospital stays are reimbursed, which naturally drives activity. However, the time spent with the patient, the specialist consultation itself, is not valued in the same way. The things that happen in the room, the conversation, the deeper understanding, and the reflection, are given less space.

It was only after I had worked in both of these worlds that I truly began to understand how much healthcare systems shape the way we think, including our medical decisions, and even more clearly what I feel is missing in healthcare.

Despite all the differences, there is one common gap: true individual-centred care.

That is where I realised I wanted to work.

I find it difficult to see myself in a model where you meet a patient once, make an assessment, and then move on. For many conditions, that is simply not enough. It requires time. It requires following what actually happens, not just what is described during a single consultation.

I want to work long term. To get to know the patient, understand symptoms in their full context, and follow the development over time.

I do not see myself as a subspecialist within one narrow area. However, I know that I am good at listening, asking questions that lead further, and seeing the bigger picture. I am a skilled and thorough diagnostician, and I often try to approach problems from perspectives other than the immediately obvious ones. When I get to know a patient’s diagnosis, I go deeper. I read, follow the research, and try to stay close to the latest developments.

Over time, I become deeply familiar with that particular individual’s situation.

This way of working requires continuity and trust. It takes time. And it is not a model that suits everyone.

I have also realised that this model it is not always easy to explain.

I am a doctor, not a marketer. I have never been particularly comfortable with visibility or with talking about my work in this way. This blog is probably my way of trying anyway. To put into words how I think and how I work.

It feels unfamiliar. And exposing.

I am now changing the name to my own, under the banner of Dr Jessika Nystedt, and trying to be clearer about what I offer, how I work, and perhaps most importantly, how I do not work. To make this clearer, I am now presenting a new concept and a new way of working.

Since I started NeuroPalma in 2020, my only form of marketing has essentially been patients recommending me to other patients. It is a beautiful way of working, but unfortunately it is not always enough.

Today, you are also expected to be visible. To appear in searches, to be present on platforms, and to work with your digital presence. I understand why, and I have now activated Facebook, Instagram, and LinkedIn, without really knowing what I am supposed to do with those channels. I have set up WhatsApp Business (which is actually a very good tool), created a Google Business profile where patients can leave reviews (a sincere thank you to everyone who takes the time to write one, I genuinely shed a small tear of joy every time I read a new review), and I write here on this blog. But that is not where my main focus lies.

What I want to do is work with my patients. To immerse myself in their cases, to read, to understand, and to try to make a difference.

This blog will therefore be my way of being visible, but in a way that feels more authentic to me.

My way of working is not for everyone. But for those patients who are looking for something more long term, where continuity and depth are given space, I believe it can be valuable.